About Carlo G. Santoro
Entrepreneur. Speaker. Facilitator. Coach. Author. The "How To" Guy.
Quick Facts
A Life Built on Purpose
Carlo G. Santoro is a successful entrepreneur who has built a stable and successful IT consultancy digital agency for retailers. RetailCare is the tech company every retailer has been looking for — providing POS systems, e-commerce, omnichannel solutions, and networking infrastructure worldwide.
Carlo is the author of bestselling books on retailing in the modern age. Both volumes of "Retail Sales & Customer Service" are available on Amazon and also through an Online Learning platform. Carlo has a beautiful family — wife Debra and two young children Silvia and Romeo.
"If you want take-home value and real methods on how to get things done, then Carlo will be the direct and firm facilitator for your needs. Carlo likes to #getitdone!"
Carlo is known as the "How To" Guy — developing a wide skill base to help many members grow and learn. After 30+ years at the forefront of business and leadership, Carlo is now focused on empowering individuals and organisations to achieve extraordinary outcomes through coaching, facilitation, and advisory work.
Beyond RetailCare, Carlo has built several other ventures: Shmarlo — a creative personal brand bringing Carlo's personality and stories to life online; Final Hour — a social impact initiative focused on legacy and purposeful action; and Franchise.Care — a specialist advisory service helping franchisors and franchisees navigate growth, compliance and culture.
Other Ventures
Carlo's entrepreneurial spirit extends well beyond RetailCare — here are three other ventures he has built and leads.
Shmarlo
shmarlo.com
Carlo's creative personal brand — bringing his personality, humour and real-world stories to life online. Shmarlo is the lighter side of Carlo G. Santoro, connecting with audiences in an authentic and engaging way.
Visit Shmarlo.comFinal Hour
finalhour.org
A social impact initiative focused on legacy, purposeful action and what truly matters. Final Hour challenges leaders to ask: what will you do with the time you have left to make a real difference?
Visit FinalHour.orgFranchise.Care
franchise.care
A specialist advisory service helping franchisors and franchisees navigate growth, compliance and culture. Carlo leverages decades of business experience to help franchise networks thrive at every level.
Visit Franchise.CareEO — A Life of Leadership
Carlo's journey with the Entrepreneurs' Organization began in 1997. From founding member to Global Board — every role built on the last.
EO Member — Melbourne Chapter
One of the founding members of the Melbourne Chapter of EO (Entrepreneurs' Organization).
Forum Moderator & Forum Trainer
Led and moderated forums, training members in the EO methodologies.
Chapter President — Melbourne
Led the Melbourne chapter as President, driving membership and value.
Area Director & Region Council Chairman
Expanded leadership to the Asia Pacific region as Area Director.
EO Global Board of Directors
Served on the EO Global Board, shaping the organisation's direction worldwide.
Chairman — Leadership Global Academy
Most recently served as Chairman of the Leadership Global Academy for 5 years — working closely with the Dean of Leadership.
Carlo on Stage & In Action
The Difference Makers
Authentic
No fluff. Carlo brings real stories, real results, and genuine passion to every engagement.
Energetic
His facilitation skills and high energy keep audiences engaged from start to finish.
Practical
Take-home value and real methods — not theory. Carlo teaches what works in the real world.
Global
With EO experience across Asia Pacific and globally, Carlo understands diverse business cultures.
Experienced
30+ years as an entrepreneur, leader, and coach. He has lived what he teaches.
Results-Driven
Carlo likes to #getitdone. Every session, every coaching engagement, every project delivers.
Ready to Work with Carlo?
Book Carlo for your next event, workshop, or coaching engagement.