Carlo G.
Santoro
Entrepreneur · Speaker · Coach · Author
The "How To" Guy
Carlo G. Santoro is a successful entrepreneur who has built a stable and successful IT consultancy digital agency for retailers — RetailCare. A bestselling author, 5-star facilitator, and globally recognised business leader, Carlo brings real-world results to every engagement.
Carlo's journey with EO (Entrepreneurs' Organization) began in 1997. From Moderator to President, Area Director, Global Board of Directors, and most recently Chairman of the Leadership Global Academy — Carlo is your go-to person when you want take-home value and real methods. He likes to #getitdone.
Four Pillars of Impact
RetailCare
Global provider of technology solutions for retail and corporate clients. POS systems, e-commerce, omnichannel, networking & more.
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Certified Advisory Board Chair. Helping corporations and entrepreneurs navigate complex projects and execute with precision.
Learn About AdvisoryCoachCarlo
Personalised executive and personal coaching. Limited spots available for those ready to unlock their full potential.
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Bestselling author of "Retail Sales & Customer Service" Volumes 1 & 2 — available worldwide on Amazon.
View My BooksHow Carlo Works With You
Whether it's coaching, advisory, facilitation or a speaking engagement — Carlo follows a proven approach.
Connect
A direct conversation to understand your context, goals and challenges.
Assess
Carlo digs into the real issues — not the surface symptoms — with decades of experience.
Plan
A clear, practical roadmap — no fluff, no theory. Just what needs to happen next.
Execute
Carlo works alongside you — accountable, energetic, and relentlessly focused on results.
Grow
Review, refine, and build momentum. Every outcome becomes the foundation for the next level.
What Leaders Say
"He is an enthusiastic, energetic, and compelling speaker. His authenticity, transparency, and vulnerability are hallmarks of his speaking style. He motivates, inspires, and teaches."
"A true professional, business leader, and innovator in his field."
"Carlo is extremely thorough in what he does. He has great knowledge and is very dedicated to the organization. He is a great leader and an asset."
Bestselling Author
Carlo's "Retail Sales & Customer Service" series — published in two volumes — is a comprehensive guide to retail excellence. From fundamentals to advanced sales techniques, these books have helped thousands of retail professionals worldwide.
Available on Amazon as e-books and in print.
View My BooksVentures & Initiatives
DeepDiveCards
A communication starter game designed to open real conversations and clear channels of communication. Thousands of questions across Business, Family & Self categories — available at deepdivecards.com.
Visit DeepDiveCardsLet's Build Something Extraordinary
Whether you need a speaker, a coach, a technology partner, or a strategic advisor — Carlo is ready to help you make it happen.